Polemos
Web3 GameFi platform
Polemos is the world’s first GameFi platform and pay-to-earn guild leading strategy, technical, and competitive games on the blockchain.
Design System
Art Direction
Product Design
Motion Graphics
The Challenge
Polemosrequiredadesignlanguagecapableofcommunicatingcomplexblockchainmechanicswithclarityandappeal.Theplatform’smulti-layeredstructure-spanninggaming,educationandcommunity-demandedavisualsystemthatcouldscaleseamlesslywhileremainingintuitivefordiverseusersegments.
The Brief
As a Senior Visual Designer, I was responsible for defining the creative direction and building a scalable Figma design system. The goal was to unify multiple product streams under a single visual language while enabling speed, consistency and future growth.
Mobile-first Figma Design System with reusable components and responsive patterns.
Level up with coins and badges.
Each badge corresponds to a specific level and is designed around an animal that represents one of the gods in the Polemos Universe.
14 Months
End-to-end design production from concept to high-fidelity prototypes.
90+ Components
A robust atomic library ensuring consistency and efficient asset reuse.
350+ Pages
Comprehensive desktop and mobile prototypes covering the full product ecosystem.
The Approach
Building a Web3 revolution
I led the visual branding exploration and design system build from the ground up. This included establishing core design principles, defining typography, colour systems, layout logic and interaction patterns tailored to Web3 behaviours.
Using Figma as the central design tool, I created a modular component library that allowed teams to prototype, iterate and ship efficiently. I worked closely with product and engineering teams to ensure the system was practical, reusable, and aligned with real-world implementation constraints.
Throughout the process, complex blockchain mechanics were simplified into familiar, confidence-building UI patterns that reduced cognitive load for the end users.
The Results
The outcome was a cohesive, future-proof visual system that anchored Polemos’ product experience. The Figma design system accelerated delivery, reduced inconsistency and provided a clear foundation for ongoing development. The final product balances education, gaming and community engagement within a unified interface — demonstrating how strong visual direction and system-led design can turn complex technology into accessible, scalable digital experiences.
Polemos
Web3 GameFi platform
Polemos is the world’s first GameFi platform and pay-to-earn guild leading strategy, technical, and competitive games on the blockchain.
Design System
Art Direction
Product Design
Motion Graphics
The Challenge
Polemosrequiredadesignlanguagecapableofcommunicatingcomplexblockchainmechanicswithclarityandappeal.Theplatform’smulti-layeredstructure-spanninggaming,educationandcommunity-demandedavisualsystemthatcouldscaleseamlesslywhileremainingintuitivefordiverseusersegments.
The Brief
As a Senior Visual Designer, I was responsible for defining the creative direction and building a scalable Figma design system. The goal was to unify multiple product streams under a single visual language while enabling speed, consistency and future growth.
Mobile-first Figma Design System with reusable components and responsive patterns.
Level up with coins and badges.
Each badge corresponds to a specific level and is designed around an animal that represents one of the gods in the Polemos Universe.
14 Months
End-to-end design production from concept to high-fidelity prototypes.
90+ Components
A robust atomic library ensuring consistency and efficient asset reuse.
350+ Pages
Comprehensive desktop and mobile prototypes covering the full product ecosystem.
The Approach
Building a Web3 revolution
I led the visual branding exploration and design system build from the ground up. This included establishing core design principles, defining typography, colour systems, layout logic and interaction patterns tailored to Web3 behaviours.
Using Figma as the central design tool, I created a modular component library that allowed teams to prototype, iterate and ship efficiently. I worked closely with product and engineering teams to ensure the system was practical, reusable, and aligned with real-world implementation constraints.
Throughout the process, complex blockchain mechanics were simplified into familiar, confidence-building UI patterns that reduced cognitive load for the end users.
The Results
The outcome was a cohesive, future-proof visual system that anchored Polemos’ product experience. The Figma design system accelerated delivery, reduced inconsistency and provided a clear foundation for ongoing development. The final product balances education, gaming and community engagement within a unified interface — demonstrating how strong visual direction and system-led design can turn complex technology into accessible, scalable digital experiences.
Polemos
Web3 GameFi platform
Polemos is the world’s first GameFi platform and pay-to-earn guild leading strategy, technical, and competitive games on the blockchain.
Design System
Art Direction
Product Design
Motion Graphics
The Challenge
Polemosrequiredadesignlanguagecapableofcommunicatingcomplexblockchainmechanicswithclarityandappeal.Theplatform’smulti-layeredstructure-spanninggaming,educationandcommunity-demandedavisualsystemthatcouldscaleseamlesslywhileremainingintuitivefordiverseusersegments.
The Brief
As a Senior Visual Designer, I was responsible for defining the creative direction and building a scalable Figma design system. The goal was to unify multiple product streams under a single visual language while enabling speed, consistency and future growth.
Play Showreel
Level up with coins and badges.
Each badge corresponds to a specific level and is designed around an animal that represents one of the gods in the Polemos Universe.
14 Months
End-to-end design production from concept to high-fidelity prototypes.
90+ Components
A robust atomic library ensuring consistency and efficient asset reuse.
350+ Pages
Comprehensive desktop and mobile prototypes covering the full product ecosystem.
The Approach
Building a Web3 revolution
I led the visual branding exploration and design system build from the ground up. This included establishing core design principles, defining typography, colour systems, layout logic and interaction patterns tailored to Web3 behaviours.
Using Figma as the central design tool, I created a modular component library that allowed teams to prototype, iterate and ship efficiently. I worked closely with product and engineering teams to ensure the system was practical, reusable, and aligned with real-world implementation constraints.
Throughout the process, complex blockchain mechanics were simplified into familiar, confidence-building UI patterns that reduced cognitive load for the end users.
The Results
The outcome was a cohesive, future-proof visual system that anchored Polemos’ product experience. The Figma design system accelerated delivery, reduced inconsistency and provided a clear foundation for ongoing development. The final product balances education, gaming and community engagement within a unified interface — demonstrating how strong visual direction and system-led design can turn complex technology into accessible, scalable digital experiences.